A recent study showed that 87% of marketing is funneled through customer telling other customers about a brand. This is completely different compared to the traditional way of marketing. In the past, big corporations had control over public opinion. But
Three years ago we attended a Facebook business conference in Atlanta, Georgia. At this conference, representatives from Facebook announced that the platform is actively reducing its organic reach in an effort to become a media platform. What does this mean?
In 2016, Amazon created had a commercial features two friends of different beliefs that are having a great conversation over tea. As they both stand, their knee begin to hurt. Shortly after they depart, they grab their phones, open the Amazon